In this assignment, we were tasked with creating a branding for a software company called Altisoft. To begin, we conducted research on the industry to gain a better understanding of the market.
Then, we brainstormed and developed a color palette that would represent the brand. Our chosen colors were #A6D9E3, #398181, #539C6B, black, and white.
We designed a logomark in the shape of an 'A', and for the logotype, we opted for a bold, minimalist font. Lastly, we created three mock-ups that were essential to the company to showcase our work.
Altisoft primary logo is displayed in black font text with a white blackground.
Altisoft secondary logo is displayed in white font text with a black blackground.
Altisoft color palette consist of 3 color : #A6D9E3, #398181, #539C6B.
Altisoft company merchandise. Stainless water bottle with company logo.
Business card would be printed with a white background.
Stationery including the pen, letter, envelope.