Unity Airline

-Logo & brand design.

Project description

For this branding project, we were tasked with three main objectives. Firstly, we had to create a unique brand name and design a logo that represented it. Secondly, we conducted research on the company's sector and analyzed its brand identity. Finally, we created a brand guide that included the brand's visual and verbal identity, messaging, and tone of voice. Through these steps, we were able to develop a strong and consistent brand that aligned with the company's goals and values.

Logo

Unity’s logo consist of 3 different aspect; the plane to represent an airline company, the company name, and a swoosh effect to the ‘Y’ to represent their rapid service.

Color Palette

Unity color palette consists of 4 color which are: blue (#1B213F), red (#AD283E), Black , and white.

Unity Billboard Ad

Unity has multiple advertisement billboard, here is one of their most popular campaigns.

Unity Bottle

Unity possesses multiple company merchandise. The water bottle is one of most popular items.

Unity Plane

The plane back view.

Unity Plane

The plane side view.